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Building strong, growth driven brands


At Globecreative, we believe that developing a strong brand-driven business is the key to build a sustainable competitive advantage in today’s ever changing market. Be brave to be different, live your brand so others can follow you.

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Executive Team

Matthys Ras

Matthys Ras

Founder / Creative Director

Matthys founded Globecreative in Cape Town in 2000. After working for Publicis Advertising since finishing his BTech Degree at Nelson Mandela Metropole University. Matthys also served as Creative Director of the Media24 Group for two years where he managed the brand and implimented it’s aspects throughout all operations and media types. He currently also holds the position as Consultant Creative Director at 4D Healthware in Chicago, making all creative design decisions from the design of the 4D online app to all marketing and advertising material. Matthys has 20 years of industry experience and has the unique ability to visualise the optimal future of brands, and how to get it there.

Willem Tait

Willem Tait

Account Director

Willlem is Account Director at Globecreative and comes from a Media Development, Branding, Real Estate and Property Development background. He started his media and real estate career in sales and marketing at JHI, previously known as Sanlam Properties in 1996 and thereafter joined the JSE listed media group, Primedia in 2001, acting as Media Developer for Outdoor Advertising, Billboards, Ambient and Shelter advertising. He then joined the PropX Real Estate and Media Group in 2006 as Marketing Manager and became Director in 2011. He then found ResInvest in 2012, acting as Property Developer and Marketing and Brand Manager for various projects, brands and clients. Willem has a wealth of industry knowledge and experience in media development,

Helge Hoffmann

Helge Hoffmann

Creative Studio Head

Helge is a Namibian born German (“vorsprung durch technik”) and Globecreative’s Creative Studio Head managing all creative and branding processes. He is a trained Graphic Designer and Marketer specialising in Brand Development. Helge is very passionate, versatile and driven. He graduated from the AAA School of Advertising with a BA degree in Brand Communication, and was awarded a post-graduate Diploma in Marketing from the University of Stellenbosch a year later. Based In Cape Town, Helge has been with Globecreative since 2012. His love for original design and attention to detail is shown in his work and every project is handled with the same amount of care and professionalism.

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